Surprising facts and statistics about the ecommerce giant Amazon

Did you know that Amazon Prime members spend more than non-Prime members? And that the average Amazon user spends about $1,000 per year on purchases from the site?

Surprising Amazon Stats

1. The most popular day for online shopping in 2016 was Cyber Monday (November 28), with online sales totaling $3.45 billion.

2. In 2016, 55% of all product searches started on Amazon — not Google or any other search engine.

3. Forty-four percent of millennials have made a purchase on Amazon in the past month, compared to only 32% who have made a purchase at Walmart in the same time frame. (Source: Morgan Stanley)

4. The average order value of an Amazon customer is $125 per year, which is double the AOV seen at Walmart ($62). (Source: Morgan Stanley)

5. Eighty-two percent of consumers use their mobile devices to shop while watching TV, but only 17% make purchases on mobile devices during this time. (Source: Google/Ipsos Connect)

6. People who shop online on Sundays spend almost 50% more than people who shop online any other day of the week — about $109 per transaction

The most popular day to shop on Amazon is Monday.

The most popular time of day to shop on Amazon is 4 p.m.

The most popular day to buy Christmas gifts on Amazon is December 15.

The most popular item purchased in 2016 was the Echo Dot, the voice-activated mini speaker that connects with Amazon's virtual assistant Alexa.

Amazon Prime members spend an average of $1,400 per year, nearly twice as much as non-members.

There are more than 45 million items available for free two-day shipping via Amazon Prime (as of September, 2016).

Amazon is the top ecommerce platform in the United States. The marketplace’s strength comes from its product selection, low prices, fast shipping, easy purchasing process and Amazon Prime membership program. Amazon’s success has led to a number of other companies adopting similar business models, including Walmart and Target.

The Amazon Marketplace is often considered to be a third-party seller’s dream come true. And there’s good reason for that — as of 2017, more than half of all products sold on Amazon are purchased from third-party sellers. If you want to get your products in front of Amazon shoppers and enjoy the benefits of selling on one of the world’s most popular marketplaces, I recommend reading our post on how to sell on Amazon.

Here are some amazing Amazon statistics:

If you’re new to selling on Amazon or trying to determine whether it’s worth it for you, here are a few important facts about the platform that will help with your decision:

The number of Amazon Prime members in the U.S. grew by more than 50% in 2016

Ecommerce is a booming market, and Amazon dominates it.

As of 2019, more than 50% of Americans have a Prime membership, and more than 100 million Americans are subscribers to the platform.

Amazon’s growth is remarkable and shows no sign of slowing down. In fact, in 2017 alone they grew their net sales by 31% over 2016.