Did you know that Amazon Prime members spend more than non-Prime members? And that the average Amazon user spends about $1,000 per year on purchases from the site?
Surprising Amazon Stats
1. The
most popular day for online shopping in 2016 was Cyber Monday (November 28),
with online sales totaling $3.45 billion.
2. In
2016, 55% of all product searches started on Amazon — not Google or any other
search engine.
3.
Forty-four percent of millennials have made a purchase on Amazon in the past
month, compared to only 32% who have made a purchase at Walmart in the same
time frame. (Source: Morgan Stanley)
4. The
average order value of an Amazon customer is $125 per year, which is double the
AOV seen at Walmart ($62). (Source: Morgan Stanley)
5.
Eighty-two percent of consumers use their mobile devices to shop while watching
TV, but only 17% make purchases on mobile devices during this time. (Source:
Google/Ipsos Connect)
6. People
who shop online on Sundays spend almost 50% more than people who shop online
any other day of the week — about $109 per transaction
The most popular day to shop on Amazon is Monday.
The most
popular time of day to shop on Amazon is 4 p.m.
The most
popular day to buy Christmas gifts on Amazon is December 15.
The most
popular item purchased in 2016 was the Echo Dot, the voice-activated mini
speaker that connects with Amazon's virtual assistant Alexa.
Amazon
Prime members spend an average of $1,400 per year, nearly twice as much as
non-members.
There are
more than 45 million items available for free two-day shipping via Amazon Prime
(as of September, 2016).
Amazon is
the top ecommerce platform in the United States. The marketplace’s strength
comes from its product selection, low prices, fast shipping, easy purchasing
process and Amazon Prime membership program. Amazon’s success has led to a
number of other companies adopting similar business models, including Walmart
and Target.
The
Amazon Marketplace is often considered to be a third-party seller’s dream come
true. And there’s good reason for that — as of 2017, more than half of all products
sold on Amazon are purchased from third-party sellers. If you want to get your
products in front of Amazon shoppers and enjoy the benefits of selling on one
of the world’s most popular marketplaces, I recommend reading our post on how
to sell on Amazon.
Here are some amazing Amazon statistics:
If you’re
new to selling on Amazon or trying to determine whether it’s worth it for you,
here are a few important facts about the platform that will help with your
decision:
The
number of Amazon Prime members in the U.S. grew by more than 50% in 2016
Ecommerce
is a booming market, and Amazon dominates it.
As of
2019, more than 50% of Americans have a Prime membership, and more than 100
million Americans are subscribers to the platform.
Amazon’s
growth is remarkable and shows no sign of slowing down. In fact, in 2017 alone
they grew their net sales by 31% over 2016.
